„Perhaps it is the role of pictures to get in contact with the uncanny”. The Social Photo-Matrix as a Method to Promote the Unde

Journal Article or Monograph

Title: „Perhaps it is the role of pictures to get in contact with the uncanny”. The Social Photo-Matrix as a Method to Promote the Understanding of the unconscious in Organizations
Year: 2008
Authors: Sievers, B.

The Social Photo-Matrix is an experiential method for promoting the understanding of the
unconscious in organizations by viewing digital photos taken by participants. Using
association, amplification, systemic thinking and reflection, the hidden meaning and deeper
experience of what usually remains unseeable can be perceived and put into thoughts.

This paper provides a description of the method, design, process, learning and some of the
results of a Social Photo-Matrix with students in a department of economics and management
at a German university. How one may use photos as a means of understanding what is
underneath the surface of a university is specifically illustrated by this example. This
experience was an encouraging confirmation of the author's hypothesis that working with this
method helps role holders in organizations understand their own organization, by generating
new thinking and new thoughts.

Keywords: Social Photo-Matrix, unconscious in organizations, photographs, university
Language: English

Journal: Organisational and Social Dynamics
Volume: 8
Issue: 2
Start page: 234
End page: 254
Publisher ID:

Submitted by:
Burkard Sievers

Corresponding author:

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